Crafting a Brand Poem for Ashwamedh Spaces

Ashwamedh Spaces, a Pune-based real estate company, appointed renowned Marathi actor Sunil Barve as their brand ambassador. To mark this collaboration, they released a heartfelt poem titled "घर… एक जिव्हाळ्याचं नातं" ("Home… A Bond of Affection"), recited by Sunil Barve himself. The poem delves into the emotional essence of what makes a house a home, emphasizing memories, love, and warmth.

This initiative was conceptualized by the advertising agency Studio Coriander, who commissioned me as a freelance writer to craft the poem, aiming to resonate deeply with the Marathi-speaking audience.