A Nostalgia-Driven Campaign for Brand Repositioning

PL Khaire’s Mangoes, celebrating 90 years of legacy, marked the milestone with two impactful campaigns- Childhood Sweet Childhood and AlFunSo as part of their rebranding drive to expand beyond Pune’s traditional peths into modern hubs like Hinjewadi, Baner, and corporate circles.

“Childhood Sweet Childhood” evoked nostalgia with AI-generated illustrations of traditional games on mango boxes, along with a leaflet and social media posts I wrote. A contest invited customers to share reels of themselves playing these games, boosting engagement and sales through free mango rewards.